Old Spice
Their recent string of hilarious.
How do you take the social web by storm in a day winning over even the coldest of hearts and gaining international acclaim with commercials digg_url.
Ancient Spice Guy retires from the phenomenally successful viral marketing campaign just as things were at their hottest.
You know youve got a viral marketing hit on your hands when the CFO of Google mentions it in an earnings call. Like my friend Susannah Breslin whod written about the campaign previously. Yes I am talking about the Ancient Spice YouTube Tweetathon where the barechested Ancient Spice Man addresses people on Twitter.
Portlands own marketing agency turned the Ancient Spice guy actor Isaiah Mustafa into an Internet superhero practically overnight.
No Im pretty sure Ancient Spice Guy is the only person who doesnt suck.
Theyre going to be studying the marketing campaign Wieden Kennedy just place together for Ancient Spice for years.
Ancient Spice Guy appears in a number of YouTube videos and makes response videos to highprofile bloggers Twitterers and internet influencers. Thats the genius of the campaign hes telling us that hes better than us in every way and we like him for it unlike the Most Fascinating Man In The World.
Ancient Spice Guy Isaiah Mustafa was recently fielding questions and he answered a query from the folks at Excellent Morning America about what Obama should do to get women voters back. Were not going to ruin his answer for you.
Ancient Spice Guy Barack Obama AdviceIsaiah Mustafa Youtube VideoOld Spice knows how to promote their brand to a niche audience.
Alyssa Milano has been as into the Ancient Spice campaign as anyone sending messages to the Ancient Spice man via her Twitter account and getting responses. I will be sad to see him go but Im grateful that he departed so thoughtfully before. Now Milano is using the attention that has come with the viral campaign. Here is his farewell video.
